Accessibility Statement

Our commitment to accessibility

We want every customer to be able to browse, shop, and complete a purchase on our online store with ease, regardless of ability, disability, or the technology they use to access the web. Accessibility is an ongoing priority in how we design, build, and maintain our site, and we regularly review our pages and processes with this goal in mind.

Conformance status

We aim to conform to the Web Content Accessibility Guidelines (WCAG) 2.1 at Level AA. These guidelines, published by the World Wide Web Consortium (W3C), explain how to make web content more accessible to people with a wide range of disabilities, including visual, auditory, physical, speech, cognitive, language, learning, and neurological conditions.

Conformance with WCAG is an ongoing process rather than a one-off achievement. We continually review, test, and improve our website to raise its level of accessibility over time, and we treat this statement as a living document that reflects our current efforts.

Accessibility measures we take

Across the store, we work to apply the following practices:

  • Meaningful alternative text for images, so that the purpose and content of visual elements can be understood by screen readers and other assistive technologies.
  • Sufficient colour contrast and scalable text, so that text remains legible for users with low vision or colour perception difficulties, and can be resized without losing functionality.
  • Keyboard operability, so that visitors who cannot use a mouse or touchscreen can still navigate the site, use menus, and complete a purchase using a keyboard alone.
  • Clear structure and plain language, using logical headings, consistent navigation, and straightforward wording so that content is easier to understand and to navigate with assistive technology.

These measures are applied as an ongoing effort across both new and existing content, and we continue to refine them as we identify areas for improvement.

Reporting accessibility issues

Despite our efforts, some parts of the website may not yet be fully accessible, or you may need content provided in a different format. If you encounter any barriers while using our store, or if you need content in an accessible format, please get in touch with us using either of the following:

We take accessibility feedback seriously. When you contact us about a barrier or an accessibility need, we will review the issue and work to resolve it promptly.

Ongoing review

Accessibility is not a fixed state but a continuous commitment. As we update our store with new features, content, and design changes, we review them against our accessibility goals and make improvements where needed. If you have suggestions on how we can make your shopping experience more accessible, we welcome your feedback through the contact details above.